Uplevel your business so you finally look how you feel.
Take control of your brand and become the go-to authority in your field
I will help you take control of your brand through a three step approach that will result in a business that delivers on its brand promise – guaranteeing excellent customer experiences and positioning you as the go-to expert in your field. We’ll upgrade your brand strategy, brand design, and also update all of your major touchpoints.
MY 3-STEP PROCESS FOR BECOMING THE GO-TO EXPERT
Brand strategy is a plan for how to get your business where you want it to go. We will define where you’re currently at, where you want to end up, and all of the steps from beginning to end. We look at the who, what, where, and why.
This plan will allow your business to grow quickly and with direction.
Combining research and design – we’ll create visuals that embody your business’s values and personality, reinforcing your brand strategy, making your business professional and trustworthy while also positioning you as the go-to expert in your field.
The touchpoints of your business need to be consistent with the core of your brand. Your site will be aligned with your mission and speak to your audience, allowing you to easily direct them to take specific actions that help you reach your financial goals.
This package will give you:
- Confidence in your ability to stand out from the crowd, portraying yourself as the credible go-to authority you are.
- Give you assurance that your company vision and values are being translated across all parts of your business as you scale and grow your team.
- A cohesive brand and strategy so that all parts of your business work together.
- Clarity on what you want to do and who you want to serve so that you can clearly see how to grow your business easily.
- Clear direction and guidance so it can grow beyond you – giving you more freedom and control.
Bottom line is that you are going to have a business that delivers on your brand promise every step of the way. Your company vision will be carried throughout every touchpoint, so you can focus on scaling and not worrying about guaranteeing excellent experiences for your clients.
Megan has impeccable experience with brand strategy, and consultancy. She provided invaluable coaching resources to help me steer my brand in the right direction.
-Ryan Reiffenberger, Reiffenberger.NET
The ProlificBanana Process Breakdown
- The first step will be to conduct the brand strategy workshop (usually split into 2 sessions)
- We’ll outline your custom strategy in a brand strategy document
- We’ll then move on to creating the visual assets of your brand, such as your logo, colors, and typography
- Once the visuals are established, we begin work on the website and copy
Throughout this process, we’ll have a weekly meeting to touch base, update you on the process, and review any materials that have been worked on
You also have access to me through email and voxer.
Want more details? Read more below.
01. Research & Strategy
Brand Strategy Workshop & Research
A brand strategy workshop is a meeting that I facilitate and lead. This is where I extract the information needed to create the actual brand strategy/plan. Your strategy will be unique because your business, goals, and challenges are unqiue.
We’ll define your goals for your business and create a plan that will give you the steps to getting there.
You’ll walk away with a clear idea of how you’re going to get to where you want to go and how to confidently reach your target market.
This will become the framework and compass for your brand – everything we build will be to reinforce this framework.
Visuals that reinforce your brand positioning.
We can now begin creating the visual direction of your brand.
Every decision will be influenced and supported by the information we’ve uncovered. While pretty logos are fun to look at – it’s imperative that the logo stands out from the crowd and draws the right people to you.
If you were on a grocery store shelf with other providers who offer the same service – we’d want to create a look and feel that grabs your market’s attention.
Brand visuals will include:
- Primary Logo
- Secondary Logo
- Logo Mark(s)
- Website favicon
- Color Palette & Typography
- Brand Imagery
- Textures & Patterns
- Style Guide
03. Website Design + Development
Your website is a powerful marketing tool.
Now that we’ve refined and focused the mission of your business and who you’re targeting, it’s time that your website reflected your new goals. You’ll have a custom website strategy that directs your website visitors to take specific actions that funnel them into working with you.
No cookie-cutter template – all custom to your goals and the needs of your target market.
- Custom WordPress Website (up to 10 pages)
- Website Strategy Doc
- Custom Website Copy
- Blog Setup
- Basic SEO setup
- G-Suite Set up and hosting for 1 year
**Additional needs will need to be discussed and added to the base package**
04. Additional Support (optional)
In order to for the brand strategy to be effective, marketing collateral, advertising, and all other facets of your brand need to be consistent and cohesive. This reinforces the experience a person has with you brand, building the know, like, trust factor.
The full brand package ensures you walk away with:
Your needs may extend beyond updating a website and that is something I am happy to help you with. Here are other touchpoints that I can help you update.