Make Your Brand Recognizable.
Confidently stand out so you’re seen as the sought-after, go-to expert for your specialty.
Get known for your speciality, work only with dream clients, and add more money to your bottom line using the same framework my clients have used to transform their businesses.
Introducing
The Premium Positioning Program
The Premium Positioning Program is an 8-week private 1:1 hybrid consulting + done-with-you experience that will help you create a recognizable brand that effortlessly attracts perfect-fit clients and positions you to play a bigger game.
We’ll craft you a custom brand plan based on our results-based brand strategy framework. This framework will leave you feeling confident in your positioning and messaging so you can smoothly implement your marketing and convert sales more quickly.
What We'll Cover
Internal Brand: Brand Purpose + Beliefs, Brand Vision, Brand Missin. Brand Values
Positioning: Competitive Analysis, Differentiators | USP, Target Market + Ideal Client(s)
Brand Persona: Brand Archetype, Brand tone + voice
Messaging: Core brand messaging, storytelling, Tagine(s), Brand Promise
Authority Building
Ideal Client Market Research
Personal Brand Recognition
The Brand Authority Accelerator will help you:
- Have a recognizable brand that stands out from the crowd
- Position yourself as a premium service provider (consultant or coach)
- Create messaging that attracts perfect-fit, ready-to-buy clients
Whether you want to raise rates, book out your services and have a waiting list, or rebrand/enter a new market – your brand positioning and messaging will support your goals.
Megan has impeccable experience with brand strategy, and consultancy. She provided invaluable coaching resources to help me steer my brand in the right direction.
-Ryan Reiffenberger, Reiffenberger.NET
The ProlificBanana Process Breakdown
- We’ll meet weekly for 8 weeks to go through the ProlificBanana Brand Strategy Framework
- We’ll outline your custom strategy in a brand strategy document
- Between meetings, you’ll have email and Voxer/WhatsApp access so you can have rapid-fire feedback to stay on track and move forward.
- If you decide to do visuals, we’ll then move on to creating the visual assets of your brand, such as your logo, colors, and typography.
- Once the visuals are established, we begin work on the website and copy
Want more details? Read more below.
01. Research & Strategy
Brand Strategy & Research
This is where I extract the information needed to create the actual brand strategy/plan. Your strategy will be unique because your business, goals, and challenges are unique.
We’ll define your goals for your business and create a plan that will give you the steps to getting there.
This will become the framework and compass for your brand – everything we build will be to reinforce this framework.
You will receive a Brand Strategy Document that covers the following:
- Brand Research & Analysis
- Brand Positioning & Statement
- Brand Naming *optional*
- Brand Architecture
- Tagline
- Brand Story
- Brand Language & Messaging
- Brand Attributes
- Customer Journey
- Service Features & Benefits
02. Visuals (Add-on)
Visuals that reinforce your brand positioning.
We can now begin creating the visual direction of your brand.
Every decision will be influenced and supported by the information we’ve uncovered. While pretty logos are fun to look at – it’s imperative that the logo stands out from the crowd and draws the right people to you.
If you were on a grocery store shelf with other providers who offer the same service – we’d want to create a look and feel that grabs your market’s attention.
Brand visuals will include:
- Stylescape
- Primary Logo
- Secondary Logo
- Logo Mark(s)
- Website favicon
- Color Palette & Typography
- Brand Imagery
- Textures & Patterns
- Style Guide
03. Website Design + Development (add-on)
Your website is a powerful marketing tool.
Now that we’ve refined and focused the mission of your business and who you’re targeting, it’s time that your website reflected your new goals. You’ll have a custom website strategy that directs your website visitors to take specific actions that funnel them into working with you.
No cookie-cutter template – all custom to your goals and the needs of your target market.
- Custom WordPress Website (up to 10 pages)
- Website Strategy Doc
- Custom Website Copy
- Blog Setup
- Basic SEO setup
- G-Suite Set up and hosting for 1 year
**Additional needs will need to be discussed and added to the base package**