Story first. Name second. Contrary to popular belief (at least in Facebook groups), naming your business is a big deal. It’s a giant pain in the tush changing it down the road when you have stacks of legal paper to go through, a dozen pieces of marketing collateral to...
Brand Architecture Structuring your brand so you don’t make a costly mistake. 3 Launch your business with confidence. Launching a new brand without having a strategic growth plan in place is like launching a kayak into a river without a paddle (might seem fun at...
The Brand Manifesto What is it and why your business needs one. 3 Get More Sales With a Brand Manifesto What is a brand manifesto? A brand manifesto is a public declaration of intent. It spells out the beliefs, values, and actions that will deliver that...
Branding Standards Why Your Business Needs Them 3 Building a successful business oftentimes comes with growing pains. Building a successful business oftentimes comes with growing pains. With teams to manage, projects to oversee, and an endless parade of people...
3 How to Create Taglines and Messaging Elevator talk can be awkward. Especially when you have no idea how to talk about what you do and who you serve in one sentence. We have all been there. My go-to response was “I’m a graphic designer”. It...
