Nail your niche workshop replay
2-hour workshop to help you define and clarify who your ideal client is so you can start attracting people who are a perfect-fit.
Grab the replay bundle to get crystal clear on who you should be working with.
Does this sound familiar?
I’ve worked with a ton of different clients and I have no idea who I need to target
I’m scared of missing out on clients if I “niche down”
I don’t have experience working with my ideal clients
I haven’t had any clients and I don’t know who to choose
This is your business. You get to decide who you want to work with. This means instead of competing on price, you’re attracting the right clients based on the value you bring to the table.
You can only do this when you know EXACTLY who you are talking to.
Imagine knowing exactly where your dream clients are spending time
In order to know that, you need to know who they are in the first place.
This allows you to confirm that this audience is a good fit for your business… meaning…
- Can they afford what you are offering?
- Do you have an offer they actually need?
- Do they see value in what you are selling?
Gaining clarity on who your ideal client is an on-going process.
Knowing how to define (or refine) who your ideal client is will allow you to grow your business smoothly.
If you’ve been struggling trying to narrow down who you’re wanting to work with, this workshop is for you.
DETAILS
WORKSHOP
Walk-Through
I’ll walk you through the same process I use to get my clients attracting perfect-fit clients. You will get the framework I use to help them identify who they want to work with and would be a good fit for their particular business.
1:1 guidance
Feeling stuck? I (and other attendees) will be able to help you figure out where you’re getting stuck and figure out a solution so that you can take steps to further your business. We’ll start out with an overview of the process and how to get started, followed by me walking you through each step and answering questions along the way.
Hot Seat Replay
You’re not the only one with questions. You also get access to two “hot seat” sessions with two service providers from different industries (with different goals and a different audience) so you can see how the framework I use helps them narrow down the best audience for their business.
By the end, you’ll walk away with a clear idea of who you want to work with so you can stop wasting time and start attracting perfect-fit clients.
I was burnt out and on the verge of an existential crisis.
At least, it felt that way.
I had clients who didn’t want to pay for the value I provided.
Another yelled at me over the phone.
Three fired clients, 2 refunds, and a partridge in a pear tree later, I was over it.
There was no way I wanted to continue working with clients who didn’t appreciate what I had to offer or want to pay a rate that barely covered any bills.
A year before I was relatively happy. What happened?
My business had grown…. and I had outgrown my brand.
Through the power of rebranding and refocusing on what I truly wanted to do and who I really wanted to work with, I turned my business around and found the joy in it again.
I got real with myself; decide what I was good at, what I felt like was a hassle (and nix it from my services entirely), and uncover what my genius zone really was.
I had to decide who and what I was and go all in.
And now?
…I have a growing community of super engaged members.
…I have perfect-fit clients scheduling discovery calls weekly.
I was burnt out and on the verge of an existential crisis.
At least, it felt that way.
I had clients who didn’t want to pay for the value I provided.
Another yelled at me over the phone.
Three fired clients, 2 refunds, and a partridge in a pear tree later, I was over it.
There was no way I wanted to continue working with clients who didn’t appreciate what I had to offer or want to pay a rate that barely covered any bills.
A year before I was relatively happy. What happened?
My business had grown…. and I had outgrown my brand.
Through the power of rebranding and refocusing on what I truly wanted to do and who I really wanted to work with, I turned my business around and found the joy in it again.
I got real with myself; decide what I was good at, what I felt like was a hassle (and nix it from my services entirely), and uncover what my genius zone really was.
I had to decide who and what I was and go all in.
And now?
…I have a growing community of super engaged members.
…I have perfect-fit clients scheduling discovery calls weekly.
WORKSHOP
THE Nitty Gritty
This is what was covered during the workshop….
Review what niching really means
Niching has a lot of mystery and frustration around it. We’ll cover what niching really is and how it can be used to help you choose an audience who is the best fit for you.
Discuss what a niching funnel is
We’ve all seen the funnels – let’s break it apart and discuss what each layer really means and how to narrow down using the funnel method.
Clear up the confusion of vertical and horizontal niching
The magic happens when we employ the use of both of these things. Understanding which each does will help you strategically decide how you’ll live in the marketplace and how you’ll position yourself to sell the perfect offer to the perfect audience.
The framework for determining the best audience
Just because a lead comes your way doesn’t mean you should work with them. This is where you can explore who needs your services and how to determine who the best choice for your offer is.
Understanding our non-negotiables
There are things that make or break a relationship. It’s no different when working with clients. Understanding what makes you tick and what makes you want to strangle people will help you sift through the various choices you have for a niches and focus on ones that are the best fit for you.
How to narrow down and refine an audience
If you’ve worked with clients before, you may be wondering how to choose for an existing pool of people. I’ll walk you through how to find the common themes between clients who may seem like they’re polar opposites.
Knowing our best offer
Most likely you have a plethora of services to offer your clients. Choosing the solution for your particular audience that has the most impact will result in an offer that your chosen audience can’t pass up.
Look, you could keep doing what you’re doing and eventually figure this out.
Or – you could invest your time now to figure it out and be on your way to getting clients you actually like working with. (Without having to bribe them)
I’m all for learning on the job, but experience is the most expensive (and time consuming) way to learn.
99% of the time… we don’t have that sort of time available to us.
What is it costing you every day that goes by that you don’t have this figured out?
If you keep wasting your time with leads who say they can’t afford you, you’re not spending the time with leads who not only need your services, but would LOVE to work with you.
If you’re ready to take that next step and commit to figuring out who your ideal clients really are – get the workshop replay.
What’s the investment?
Investment: $99