Give Away Value in Your Free Content
By Megan Vaughan

Give away the farm.

To assume that your audience can’t access information readily on Google is a bit absurd.

If they wanted to learn how to do it, they would.

“What if they take the information and run?”

GOOD!

You want them to take your free information and get a result.

If they get a taste of success or progression forward from your free stuff, then they can only imagine what it’d be like to work with you.

The free stuff is going to give them a preview.

Working with you is going to get them the full transformation.

As a service provider, someone is working with you for one (or more) of these reasons:

1) You’re saving them time
2) You’re saving them frustration
3) You’re helping them avoid mistakes and pitfalls
4) Accountability

The content I give away can easily help someone position their messaging in a way that is more attractive to their ideal client and starts positioning them as an industry authority.

Working with me 1:1 expedites the experience of overhauling their entire brand and giving them the tools to tackle growth and alignment as they continue forward.

It’s not about landing one client from a post.

It’s about creating a brand that gives them longevity so they can focus on building a legacy.

This applies to the work you do, as well. Your ideal client wants your help, your custom feedback, and your expertise. Giving away value in your free content positions you as an industry authority and helps you attract perfect-fit clients.

They also want to trust that you’re able to help them achieve the result they’re looking to get.

If you don’t talk about your expertise and showcase your knowledge, how will they know that?

Catch up on other topics

Implement your Brand

Having a ton of titles after your name won’t guarantee success. Nor will signing up for another course, webinar, or freebie. I wish it did. My go-to strategy for when I feel stuck, unmotivated, or not worthy is to learn more. “Maybe if I read one more book I’ll get...

read more
Branding Your Business – 4 parts of a Brand System

Branding Your Business – 4 parts of a Brand System

Your brand is more than an elevator pitch and a nice logo. You have to develop your internal brand before you can verbally or visually express it to the world. If you find yourself getting stuck when trying to answer the "what you do" question, there's some...

read more
Branding Your Business: Increase Your Brand Awareness

Branding Your Business: Increase Your Brand Awareness

Position yourself as a premium consultant by leveraging your brand Building brand awareness is a long game strategy, but it's how you build brand affinity and loyal followers who'll buy whatever you offer. There are many ways to build brand awareness (paid traffic,...

read more