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Many businesses are told to “just post consistently” on LinkedIn. But engagement alone doesn’t create demand. Here’s how to turn LinkedIn content into a marketing strategy that actually generates leads and customers. When Engagement Looks Like Success (But Isn’t) If...
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As the business world becomes increasingly competitive, companies must stay ahead of the curve to succeed. That’s where a fractional creative director can make a significant difference. A fractional creative director is a highly skilled creative leader who works...
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Give away the farm. To assume that your audience can’t access information readily on Google is a bit absurd. If they wanted to learn how to do it, they would. “What if they take the information and run?” GOOD! You want them to take your free...
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Having a ton of titles after your name won’t guarantee success. Nor will signing up for another course, webinar, or freebie. I wish it did. My go-to strategy for when I feel stuck, unmotivated, or not worthy is to learn more. “Maybe if I read one more book I’ll get...
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Your brand is more than an elevator pitch and a nice logo. You have to develop your internal brand before you can verbally or visually express it to the world. If you find yourself getting stuck when trying to answer the “what you do” question,...
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Position yourself as a premium consultant by leveraging your brand Building brand awareness is a long game strategy, but it’s how you build brand affinity and loyal followers who’ll buy whatever you offer. There are many ways to build brand awareness...
