Choosing your Brand Name

Choosing your Brand Name

Brand Names How to choose a good one & sift through the crap. 3 Story first. Name second. Contrary to popular belief (at least in Facebook groups), naming your business is a big deal. It’s a giant pain in the tush changing it down the road when you have stacks of...
Brand Architecture – A Strategic Plan

Brand Architecture – A Strategic Plan

Brand Architecture Structuring your brand so you don’t make a costly mistake. 3 Launch your business with confidence. Launching a new brand without having a strategic growth plan in place is like launching a kayak into a river without a paddle (might seem fun at...
Branding Standards for Small Business

Branding Standards for Small Business

Branding Standards Why Your Business Needs Them 3 Building a successful business oftentimes comes with growing pains. Building a successful business oftentimes comes with growing pains. With teams to manage, projects to oversee, and an endless parade of people...
How to Create a Tagline for Your Business

How to Create a Tagline for Your Business

3 How to Create Taglines and Messaging Elevator talk can be awkward.  Especially when you have no idea how to talk about what you do and who you serve in one sentence. We have all been there. My go-to response was “I’m a graphic designer”. It...