Branding and Logo Process:
Building a brand is an extensive process that can oftentimes be overwhelming. To make the process smoother and help you understand what to expect, I’ve outlined the branding and logo process into 4 major steps.
Quick Overview of the Process
Step 1: Discovery
This first phase is incredibly important. I will do a deep discovery session to learn as much as I possibly can about you, your business, your goals, and your expectations. This information will be be used to create a brand strategy that will guide you on how to properly use your brand on any medium. The discovery phase is required because I believe that I need to understand you and your business in order for the project to be successful.
Step 2: Mockups and Designs
Once the discovery session is complete, I get to work on creating stylescapes and mockups.
Once the stylescape is approved, I will use said stylescape to create a presentation that will include a mockup of the visual branding elements (logo, submarks, etc.). Branding is more than a logo – we will use this presentation to review what we uncovered during the discovery and how that information can come together to create your brand story.
Step 3: Logo and Branding Development
Once we go over the presented branding elements, I will go back and make any final revisions. I generally offer two rounds of final revisions (slight adjustments, not concept changes).
Step 4: File Delivery
Once the branding elements are complete and any final payments have been made, you will receive all the branding elements and necessary files for those elements. Specifically, you’ll receive: .eps file of the logo, submark, and icon along with PDFs and .png files. Included will also be a branding style guide containing your brand story, your brand’s colors and typography, rules for how to apply your branding elements and how to use your typography and color palettes, and examples of how everything can come together to create an on-brand graphic. This will be sent as a PDF.
Step 1: Discovery
In the Discovery Phase, I gather information about your brand. I will collect information from your website (if you have one). your social media, marketing collateral you have, and anything else that will help develop your message and story. We’ll hop on a call to discuss what is working (and what isn’t), your goals, and needs. If necessary, I may ask you to fill out a branding workbook.
The discovery call can generally take 60-90 minutes depending on the size of the website project.
The discovery call will be scheduled after the initial payment has been made.
The discovery session is a requirement to continue the project, otherwise you will be refunded your initial payment and project will be cancelled.
You’ll need to:
Block out 60-90 minutes
If we are unable to complete everything, I may ask you to fill out a branding workbook as well.
Step 2: Mockups and Design
In the Design Phase, I research your business industry, your target market, and your competitors. We need to see what’s going on from a bird’s eye-view. This information, combined with everything we uncovered during the discovery session, will be used to develop a brand concept.
Mockup and presentation
Only One Mockup
Remember the goals
Step 3: Branding and Logo Development
This is were we finalize your branding elements and prepare for the file delivery.
After the presentation, I will back to the branding elements and make any revisions that need to be made. I include up to two minor revisions (if you want to see a different concept, that will incur an extra charge).
Step 4: File Delivery
Once the branding is finalized, revisions are completed, and any outstanding invoices are taken care of, you will receive all of the necessary files for the various branding elements. This includes a .eps file (vector file that can be opened with a vector program like Adobe Illustrator. Oftentimes you’ll need to send this to a printer for various artwork like shirts, signs, etc.), a PDF of the main logo, secondary logo, and submark, as well as .png files for the visual elements. You’ll also receive a branding style guide that will contain your brand story, colors and typography, rules for how to use these colors and typography throughout your marketing materials (website, social media, print materials), and examples of how everything can come together to create an on-brand graphic.
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