Brand and Website Strategy Consulting
I know that building a brand, designing a website, and growing your business is just the tip of the iceberg on your to-do list. Growing a business oftentimes means that your current branding will present challenges that make achieving your new goals harder than it needs to be. At some point, your branding needs to be upgraded to match the successful professional you are.
Sometimes, we just need an outside perspective to help us see clearly. Let’s talk.
Option 1
Brand Consulting
1 hour strategy: $197
Through consulting, you’ll gain clarity about the direction of your business and how to break down your large goals.
We’ll discuss what is currently working and strategize ways to implement improvements that give you more time to grow your business.
I will provide you with support and guidance on how to achieve a cohesive brand to increase consumer trust (you need your customers to trust you). We’ll go over position, messaging, and tips on design.
This is your opportunity to ask me anything you want about branding. I am your personal consultant, here to create a solid strategy to push your business forward.
What’s included?
The Session:
- Identify target market
- Prioritize your goals
- Brand History
- Clarify brand attributes
- Determine features/benefits/value
- Tagline, Messaging, and Positioning
Brand Strategy Guide:
- PDF guide that houses all of the information we uncovered and details how you can implement these strategies to start growing your business.
Interested in doing an in-depth brand strategy session?
Ask about my branding packages.
Option 2
Brand Strategy
Just as we grow and change in our personal lives, our businesses do as well. We’ll work to clarify your goals, your purpose, understand your target market, and create a strategic road map for you to implement.
What’s included?
The Session:
- Define your brand story and message
- Define your core brand attributes – voice, culture, and personality
- Identify clearly who your target market is
- Prioritize your goals
- Outline your customer journey and experience
Brand Strategy Guide:
- This guide houses all of the information we uncovered
- Recommended online and offline marketing examples for positioning your current offerings
Option 2
Website Consulting
A pretty website that doesn’t get results is a waste of time. An effective website utilizes strategy and aligns your business goals with the needs of your market.
Brand Consulting Packages start at $500
Through website strategy consulting, we’ll break down your goals, identify your target market, establish primary and secondary CTA’s (call-to-action), and create a roadmap for you to take and implement.
Other areas we’ll cover: branding consistency (tone, messaging, visuals), user-flow and journey, standard ux design practices.
What’s included?
The Session:
- Identify clearly who your target market is
- Prioritize your goals
- Outline your customer journey and experience
- Review branding – tone, messaging, consistency
Website Strategy Guide:
- A road map for you to implement (either yourself, your developer, or me)
- A wireframe for you to use as reference
Megan Vaughan
Having humble beginnings designing and coding Myspace pages and LiveJournals in the late 1990’s, design, and creativity have been a constant throughout my life and career.
With a passion for problem-solving and an endless thirst for knowledge, I first went to school to study anthropology while minoring in psychology. A year later I transferred schools and studied graphic design and communication.
I’ve discovered what I love about design is how it serves an overarching goal. Design is worthless if it doesn’t solve the problem.
You don’t have time (or any real interest) in becoming a design and strategy expert. It’s time you focus on revenue-generating activities and do what you do best.
If you’re ready to upgrade your brand, let’s get started.
Megan Vaughan
Having humble beginnings designing and coding Myspace pages and LiveJournals in the late 1990’s, design, and creativity have been a constant throughout my life and career.
With a passion for problem-solving and an endless thirst for knowledge, I first went to school to study anthropology while minoring in psychology. A year later I transferred schools and studied graphic design and communication.
I’ve discovered what I love about design is how it serves an overarching goal. Design is worthless if it doesn’t solve the problem.
You don’t have time (or any real interest) in becoming a design and strategy expert. It’s time you focus on revenue-generating activities and do what you do best.
If you’re ready to upgrade your brand, let’s get started.
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