Brand and Website Strategy Consulting

I know that building a brand, designing a website, and growing your business is just the tip of the iceberg on your to-do list. Growing a business oftentimes means that your current branding will present challenges that make achieving your new goals harder than it needs to be. At some point, your branding needs to be upgraded to match the successful professional you are. 

 

Sometimes, we just need an outside perspective to help us see clearly. Let’s talk.

Schedule a consultation

Option 1

Brand Consulting

You’re busy and you don’t have time to waste on fluff. We’ll dive right into the nitty-gritty of your business and brainstorm solutions on how to build your business.

1 hour strategy: $250

Through consulting, you’ll gain clarity about the direction of your business and how to break down your large goals.

We’ll discuss what is currently working and strategize ways to implement improvements that give you more time to grow your business.

I will provide you with support and guidance on how to achieve a cohesive brand to increase consumer trust (you need your customers to trust you). We’ll go over position, messaging, and tips on design.

This is your opportunity to ask me anything you want about branding. I am your personal consultant, here to create a solid strategy to push your business forward.

What’s included?

The Session:

  • Identify target market
  • Prioritize your goals
  • Brand History
  • Clarify brand attributes
  • Determine features/benefits/value
  • Tagline, Messaging, and Positioning

Brand Strategy Guide:

  • PDF guide that houses all of the information we uncovered and details how you can implement these strategies to start growing your business.

Interested in doing an in-depth brand strategy session?

Ask about my branding packages.

Option 2

Brand Strategy

Just as we grow and change in our personal lives, our businesses do as well. We’ll work to clarify your goals, your purpose, understand your target market, and create a strategic road map for you to implement.

Brand Consulting Sessions start at $899
This is where we clarify who your brand is and who your ideal market really is. We’ll focus in on which of your services and products will make the most impact for your business (and your customers).

What’s included?

The Session:

  • Define your brand story and message
  • Define your core brand attributes – voice, culture, and personality
  • Identify clearly who your target market is
  • Prioritize your goals
  • Outline your customer journey and experience

Brand Strategy Guide:

  • This guide houses all of the information we uncovered
  • Recommended online and offline marketing examples for positioning your current offerings

Option 2

Website Consulting

You have a website but you’re having a few hiccups converting. A pretty website is just that; a pretty website. A good website utilizes strategy and aligns your goals with the behaviors, needs, and wants of your target market.

Brand Consulting Packages start at $500

Through website strategy consulting, we’ll break down your goals, identify your target market, establish primary and secondary CTA’s (call-to-action), and create a roadmap for you to take and implement.

Other areas we’ll cover: branding consistency (tone, messaging, visuals), user-flow and journey, standard ux design practices

What’s included?

The Session:

  • Identify clearly who your target market is
  • Prioritize your goals
  • Outline your customer journey and experience
  • Review branding – tone, messaging, consistency

Website Strategy Guide:

  • A road map for you to implement (either yourself, your developer, or me)
  • A wireframe for you to use as reference
ABOUT

Megan Vaughan

Having humble beginnings designing and coding Myspace pages and LiveJournals in the late 1990’s, design, coding, and “making things work” have been a constant throughout my life and career.

With a passion for problem-solving and an endless thirst for knowledge, I first went to school to study anthropology while minoring in psychology. A year later, after serious consideration and soul-searching, I transferred schools and studied graphic design and communication.

Design has always been a huge part of my life – but what I loved about it wasn’t how “pretty” something was, but rather how it served an overarching goal. Design was worthless if it didn’t do the job it was created for.

After working as the lead graphic designer/creative director at a hospital, I decided to take my passion for helping small businesses through strategy and design full-time.

You’re a professional who wants to overcome the challenges that come from growing and maturing a business. You don’t have the time to waste on activities that aren’t making you money and it’s time to focus on your business – not on tasks that keep you in the business. You’re being held back by a brand and website that’s outdated, doesn’t reflect your current goals, and ultimately, doesn’t connect you to your customers.

If you’re ready to take this challenge head-on, let’s get started.

ABOUT

Megan Vaughan

Having humble beginnings designing and coding Myspace pages and LiveJournals in the late 1990’s, design, coding, and “making things work” have been a constant throughout my life and career.

With a passion for problem-solving and an endless thirst for knowledge, I first went to school to study anthropology while minoring in psychology. A year later, after serious consideration and soul-searching, I transferred schools and studied graphic design and communication.

Design has always been a huge part of my life – but what I loved about it wasn’t how “pretty” something was, but rather how it served an overarching goal. Design was worthless if it didn’t do the job it was created for.

After working as the lead graphic designer/creative director at a hospital, I decided to take my passion for helping small businesses through strategy and design full-time.

You’re a professional who wants to overcome the challenges that come from growing and maturing a business. You don’t have the time to waste on activities that aren’t making you money and it’s time to focus on your business – not on tasks that keep you in the business. You’re being held back by a brand and website that’s outdated, doesn’t reflect your current goals, and ultimately, doesn’t connect you to your customers.

If you’re ready to take this challenge head-on, let’s get started.