BRANDING GIVES YOU A PROPER INTRODUCTION TO THE WORLD.
Have you outgrown your brand?
Scaling your business is equally exciting as it is stressful.
You’re busier and pulled in 10-different directions. Chances are, your marketing collateral isn’t consistent and your messaging may not be in alignment anymore.
Throughout your business growth, you may have changed the services and products offered, you may have niched down or changed your target market completely, and you may have even revised your mission.
It’s time for an upgrade.
Through my brand strategy process, I’ll work with you to create a strategic roadmap that will help you with your positioning statement, brand voice, messaging, and overall brand strategy.
After we create a brand strategy that positions your business to attract perfect-fit clients, we’ll create the visual components of your brand. This includes the logo design, color palette, typography, and other brand elements.
The touchpoints of your business need to be consistent with the core of your brand. Your site will be aligned with your mission and speak to your audience, allowing you to easily direct them to take specific actions that help you reach your financial goals.
When you rebrand – everything needs updated. From business cards to media kits, social media graphics to internal forms (proposals, invoices, welcome kits, etc.). Don’t let things fall through the cracks now.
The ProlificBanana Process
01. Research & Strategy
Brand Research and Strategy
This phase is all about learning. I learn about your business, industry, who you’re wanting to target. In order to make educated decisions, we need to see what the lanscape looks like.
This will be combined in a brand strategy guide, which will also help create the brand style guide later on.
Production & Creative
Now that the research and strategy have been developed, we can begin creating the visual direction of your brand.
The preliminary work in the initial phase allows us to make smart business decisions. Every decision will be influenced and supported by the information we’ve uncovered. While pretty logos are fun to look at – effective logos that connect you to your audience is the name of the game here at ProlificBanana.
Brand visuals will include:
- Primary Logo Mark
- Secondary Logo Mark
- Icon and favicon
- Color Palette
- Brand Imagery
03. Website Design + Development
Your website is a powerful marketing tool.
Now that we’ve refined and focused the mission of your business and who you’re targeting, it’s time that your website reflected your new goals. You’ll have a custom website strategy that directs your website visitors to take specific actions that funnel them into working with you.
No cookie-cutter template – all custom to your goals and the needs of your target market.
- Website Strategy Session
- Custom Battle Plan
- Up to 20 pages
- Social Media Integration
- Custom Design
- Basic SEO setup
- Email Marketing Service Integration
**Additional needs will need to be discussed and added to the base package**
In order to for the brand strategy to be effective, marketing collateral, advertising, and all other facets of your brand need to be consistent and cohesive. This reinforces the experience a person has with you brand, building the know, like, trust factor.
The full brand package ensures you walk away with:
Other parts of your brand need to be updated and cohesive with your new brand goals. Projects that I can help you with are:
Full brand strategy package
Investment starts at: $4997
Building a brand is an extensive process that can oftentimes feel overwhelming. Getting support will help you achieve progress faster. Let’s chat about what support can look like for you.
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