Stop wasting time with people who say they can’t afford you.
You’re ready to stop wasting time, stop grasping at straws, and start building a brand that is positioned to attract perfect-fit clients who are ready to work with you.
Stop wasting time explaining what you do to people who can’t afford you.
You’re ready to stop being a generalist, a jack-of-all trades. You’re ready to embrace your expertise.
It’s time for an upgrade.
Constantly fending off the less-than-stellar leads is taking time away from getting the clients you really want to work with.
It’s a giant PITT (pain in the tush) jumping onto a discovery call and diving deep with a potential client only to realize they have no money nor are they invested enough in their own business to truly value the expertise you’ve perfected over the years. That time wasted is time that could have been talking to a client who wants to throw their money at you, doing your taxes, or spending time with your family (you know, those people you cohabitate with….)
Service providers tend to start off as the jack-of-all trades – working with anyone at whatever price they can.
At some point (you probably already have), you will realize that you’ve outgrown your brand and everyone you’re attracting isn’t a good-fit anymore.
What went wrong?
Through experience and time, you’ve simply become clearer on who you want to work with and what you really want to do with your time. Oftentimes, service providers want to specialize instead of being a genearlist. Perhaps you’re at that point. Maybe you are wanting to target a different market. Maybe you never really even considered who you really wanted to work with in the first place.
Any way you slice it, you’re positioned in a way that is attracting the wrong people and it’s only going to get worse the longer it goes on.
Think of it like this. A brand is like a baby – we have to guide it, direct it, and nurture it. Without that guidance, the brand can go off the rails and leave us grasping at straws. We have to have a plan for how our brand lives in the real world so that we know how to respond when x, y, and z happen.
When you know who your brand is, you are empowered to take action on your mission and talk directly to your target market and confidently portray your value.
When you’ve outgrown your brand, it’s time to refocus and redefine who your business is so you can start targeting the right people and start working with clients you actually want to pick up the phone for. More money and clients who appreciate what you do? Crazy… I know. What will you do with yourself when you’re actually having fun and not eyeing that bottle of ibuprofen?
Research & Insights
You’ll learn how to properly conduct research and draw insights from said research. You can’t make decisions in a vacuum. You don’t want to waste time creating content and offers that don’t speak to your audience, or worse, aren’t something they want or need.
Before you can even think about the visuals of your business, you need to know WHO your business is and how it lives in the real world.
We’ll define and clarify your mission, vision, values, tone, attributes, essence, story, and brand positioning.
Rebrands are great until you’re off on your own attempting to implement it all. We’ll cover best practices for rolling out your rebrand. You don’t want to showcase your new direction inconsistently or forget about the legalities of changing a business name, acquiring a new domain, etc.
By the end, you’ll learn how to begin thinking like the CEO you are and not an order-taker.
I was burnt out and on the verge of an existential crisis.
At least, it felt that way.
I had clients who didn’t want to pay for the value I provided.
Another yelled at me over the phone.
Three fired clients, 2 refunds, and a partridge in a pear tree later, I was over it.
There was no way I wanted to continue working with clients who didn’t appreciate what I had to offer or want to pay a rate that barely covered any bills.
A year before I was relatively happy. What happened?
My business had grown…. and I had outgrown my brand.
Through the power of rebranding and refocusing on what I truly wanted to do and who I really wanted to work with, I turned my business around and found the joy in it again.
I got real with myself; decide what I was good at, what I felt like was a hassle (and nix it from my services entirely), and uncover what my genius zone really was.
I had to decide who and what I was and go all in.
The Nitty Gritty of What you’ll Get
This round of the program starts May 1 and will run through May 25th.
Week 1: PURPOSE
- Defining your brand purpose
- Creating / Refining your mission statement
Week 2: PERSONALITY
- Deep-dive on WHO your ideal client is
- Market Research
Week 3: PERSONALITY
- Brand attributes
- Tone / voice
- Create your brand story
Week 4: POSITIONING
- Find Gaps in your marketplace
- Create positioning statement
I would suggest 2 hours minimum a week. You get a 30-minute 1:1 coaching call with me weekly and the training videos shouldn’t exceed 30 min. each week. I will also hop on to do a live “check-in” to make sure all is good in the group but live-attendance is not required. Ideally you can devote an entire hour or two (beyond the trainings and coaching call) to your brand strategy development weekly.
Payment terms are below. Early bird pricing goes away April 15th and will go up to $497 if paid in full or 2 payments of $277.
I don’t offer a refund for ths program. You get what you put into it. I will show up weekly to guide, encourage, and teach you the framework for developing your brand strategy. I will not do it for you, though. If you want more hands-on from me, I am happy to discuss working together 1:1.
Look, you’ve done the work to grow your business.
Now it’s time to focus and refine so you can show up as the expert you are.
What got you to this point simply isn’t going to cut it anymore. If you keep wasting your time with leads who aren’t a good fit, you’re not spending the time with the ones who are.
This program will give you a solid strategy for how to position yourself and exist in the world. You’ll stop wasting time talking with people who aren’t a good fit and start working with people who value what you do and pay you rates that meet your financial (and service) goals.
This program will help get you off the struggle bus and onto the freedom express.
- Freedom to spend time with your family
- Freedom to choose when and how you work
- Freedom to go on that vacation you’ve been daydreaming about
- Freedom to enjoy your business again
Most of all, you’ll gain the confidence that will allow you to assertively, if not eagerly, talk about your value to people who care and are excited to invest their time and resources with you.
If you’re ready to take that next step and start acting like the bigger, more mature business you are – let’s work on your strategy and get you heading in the right direction.
What’s the investment?
Payment Plan2 payments of
- Program starts May 1 and runs until May 25.
Paid in Full1 payment of
- Program starts May 1 and runs until May 25.