Build your Brand Without the B.S.


Reserve your spot for the next cohort (starting in August).

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Clarity. Confidence. Consistency.

Strategy and clarity to help you confidently build and manage your brand.

Say no to second-guessing what feels right. Say no to feeling scattered. Say yes to owning the role of CEO, paying yourself, and taking control of your business.

Does this sound like you?


I thought having a logo and colors would help me stay consistent, but I’m still having trouble knowing what “feels” right


I’m working 24/7  because I’m working with whoever I can get and taking on any project that pays the bills


I have no idea what I’m doing with my social media, website, or other marketing materials. I know I should be building a brand… but how?!


I know what I want to do and I’m good at it, but I’m not sure how to brand myself confidently so that I’m speaking my client’s language.


Honestly…I’m overwhelmed by all of the available freebies and lead magnets out there. I don’t even know where to start so that I can start building a brand that attracts perfect-fit clients.

Are you ready to elevate your brand so you can attract perfect-fit clients confidently?  If you’re needing an ear to listen when you’re frustrated and overwhelmed – this is the place for you.

If you’re confused about your business – so is your audience.

Confused buyers don’t buy.

I stole that from one of my business besties, to be honest. It was so good I had to put it on my sales page.

Here’s the deal – when you aren’t sure of who your business is, how you show up in the world, or who would be the best fit for your services; you attract all sorts of the wrong people and begin the downward spiral of flip-flopping, inconsistency, and eventually price-dropping.

Instead of growing and scaling a business, you end up playing freelancer to a bunch of people you don’t really like working with doing jobs you don’t really enjoy.

Stop jumping on calls with people who aren’t a good fit. The more time you spend on people and jobs that don’t align with your goals, the less time you’re spending marketing to the right people and getting clients you don’t roll your eyes at when they contact you.

When you know who your brand is and how to actually manage that brand, you are empowered to show up confidently and consistently.

What I’m saying is that this can allow you to make more money and get clients who appreciate what you do. Crazy… I know. What will you do with yourself when you’re actually having fun and not eyeing that bottle of ibuprofen?



By the end, you’ll learn how to begin thinking like the CEO you are and not an order-taker.

Imagine having a battle plan for connecting the dots in your brand – taking scattered assets and creating a cohesive strategy that will allow you to confidently plant your stake into the ground and show up consistently. If you feel stuck or have a question – you have you’re personal guide to help you navigate making branding decisions that will help you reach your business goals.


Create a 90-Day Plan

None of this stuff matters if you don’t implement what you learn…and implementing is hard to do with no plan or strategy.

So we’re going to create a plan for you. We’ll establish where you’re currently at and where you’d realistically like to be in the next 90 days. We’ll then review your goals and plan each month to make sure you’re on track and trouble-shoot when a challenge arises.


Brand Strategy

Building a brand is more than some colors and a pretty logo – but you already knew that. You’ll have access to training videos all about how to refine your existing brand and manage it day-to-day.

Branding topics  covered:

  • mission and vision statements,
  • developing core values
  • establishing tone and voice
  • defining brand attributes
  • developing your brand story
  • brand positioning
  • Managing brand assets

Feedback and Management

It’s all fun and games until you’re sitting alone in front a blank Canva screen, not sure what the heck to do. That’s where my brand coaching comes in. You can send your stuff my way and I’ll review it, give feedback and suggestions, and you’ll be on your way to creating consistent marketing collateral that you don’t hate.

I’ll guide you on how to: 

  • create templates,
  • how to design better, 
  • manage your assets

I was burnt out and on the verge of an existential crisis.

At least, it felt that way.

I had clients who didn’t want to pay for the value I provided.

Another yelled at me over the phone.

Three fired clients, 2 refunds, and a partridge in a pear tree later, I was over it.

There was no way I wanted to continue working with clients who didn’t appreciate what I had to offer or want to pay a rate that barely covered any bills. 

A year before I was relatively happy. What happened?

My business had grown…. and I had outgrown my brand.

Through the power of rebranding and refocusing on what I truly wanted to do and who I really wanted to work with, I turned my business around and found the joy in it again. 

 I got real with myself; decide what I was good at, what I felt like was a hassle (and nix it from my services entirely), and uncover what my genius zone really was.

I had to decide who and what I was and go all in.

What’s included in the mentorship?

Brand Strategy Sessions

We’ll meet 1x a month for 60-minutes to focus on your 90-day vision and goals, giving you the tools needed to be successful so that you can clearly see your “next steps” and stop wasting time throwing spaghetti at the wall.

Private Community

Not sure what to ask during a market research call? Want some feedback on a flyer? Connect with me and other group members in the private Facebook group whenever  you need to bounce some ideas around or can’t see the forest for the trees.

Monthly Group Coaching

We’ll do 1 group coaching call/month to ensure everyone is moving along with their custom plan. If there are questions and hiccups  (whether that’s identifying your ideal client or crafting a positioning statement), guidance and support will be available.


The Nitty Gritty of What you’ll Get

Start Date

August-October 2019


Month 1: PURPOSE

  • Defining your brand purpose
  • Establishing your core pillars
  • Defining your the vision for your business
  • Crafting a mission statement


  • Brand attributes
  • Tone / voice
  • Create your brand story


  • How to use market research to position your business
  • Define your differentiating factors
  • Define your features / values / benefits
  • Create a positioning statement 

** Schedule is open for flexibility and the needs of the group and other topics may be included **

Time Investment

You get what you put in. Building the foundation for your business takes time and shouldn’t be rushed (if you need it to be done quickly, let’s chat about what 1:1 support could like like for you). 

I’d say a minimum of 3 hours per week to do assignments, watch videos, ask questions, and support other members of the group. 


I offer the ability to pay in-full or as a payment plan. If you have further questions, please email me at [email protected] to chat more about the program and payment options.

Early bird pricing: $297/mo x 3 OR pay in-full for $797

Regular pricing: $397/mo x 3 OR pay in-ful for $1097


You get what you put into it. I will show up weekly to guide, encourage, and teach you the framework for developing your brand strategy. I will not do it for you, though.

While I normally do not give refunds, a partial or full refund may be issued on a case by case basis.

Look, you’ve done the work to grow your business.

Now it’s time to focus and refine so you can show up as the expert you are.

You can continue to spin your wheels and flip-flop – or you can fast-track your progress and join this mentorship that will set you up with a plan to further your towards your goals.

This program will give you a solid strategy for how to position yourself and exist in the world. You’ll stop wasting time talking with people who aren’t a good fit, stop redesigning your homepage and instagram posts, and start showing up confidently and consistently.

Get you off the struggle bus and onto the freedom express.

  • Freedom to spend time with your family
  • Freedom to choose when and how you work
  • Freedom to go on that vacation you’ve been daydreaming about
  • Freedom to enjoy your business again
  • Freedom to be whoever you want to be

Most of all, you’ll gain the confidence that will allow you to assertively, if not eagerly, talk about your value to people who care and are excited to invest their time and resources with you.

If you’re ready to take that next step and start acting like the bigger, more mature business you are – let’s work on your strategy and get you heading in the right direction.

What’s the investment?

Enrollment closes








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Testimonial and Income Disclaimer: Results are not guaranteed. All case studies and testimonials are only examples and the results are specific to the client featured. Selling products and services online takes time, energy, effort, and strategy and are based on external factors. There are no shortcuts or magic pills that will generate guaranteed sales in your business.