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Give Away Value in Your Free Content
Give away the farm. To assume that your audience can't access information readily on Google is a bit absurd. If they wanted to learn how to do it, they would. "What if they take the information and run?" GOOD! You want them to take your free information and get a...
Implement your Brand
Having a ton of titles after your name won’t guarantee success. Nor will signing up for another course, webinar, or freebie. I wish it did. My go-to strategy for when I feel stuck, unmotivated, or not worthy is to learn more. “Maybe if I read one more book I’ll get...
Branding Your Business – 4 parts of a Brand System
Your brand is more than an elevator pitch and a nice logo. You have to develop your internal brand before you can verbally or visually express it to the world. If you find yourself getting stuck when trying to answer the "what you do" question, there's some...
Branding Your Business: Increase Your Brand Awareness
Position yourself as a premium consultant by leveraging your brand Building brand awareness is a long game strategy, but it's how you build brand affinity and loyal followers who'll buy whatever you offer. There are many ways to build brand awareness (paid traffic,...
Choosing your Brand Name
Story first. Name second.Contrary to popular belief (at least in Facebook groups), naming your business is a big deal. It’s a giant pain in the tush changing it down the road when you have stacks of legal paper to go through, a dozen pieces of marketing collateral to...
Brand Architecture – A Strategic Plan
Launch your business with confidence.Launching a new brand without having a strategic growth plan in place is like launching a kayak into a river without a paddle (might seem fun at first but certainly can’t end up well). Having a strategic plan for a brand...
The Brand Manifesto: What is it and why your business needs it
The brand manifesto is a creative and effective way of showcasing how your brand is different, your stance on a particular topic, and why people should care about your brand. This is where you get to let loose and plant your stake into the ground.