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Why Your Business Needs a Fractional Creative Director

As the business world becomes increasingly competitive, companies must stay ahead of the curve to succeed. That's where a fractional creative director can make a significant difference. A fractional creative director is a highly skilled creative leader who works on a...

Give Away Value in Your Free Content

Give away the farm. To assume that your audience can't access information readily on Google is a bit absurd. If they wanted to learn how to do it, they would. "What if they take the information and run?" GOOD! You want them to take your free information and get a...

Implement your Brand

Having a ton of titles after your name won’t guarantee success. Nor will signing up for another course, webinar, or freebie. I wish it did. My go-to strategy for when I feel stuck, unmotivated, or not worthy is to learn more. “Maybe if I read one more book I’ll get...

Branding Your Business – 4 parts of a Brand System

Your brand is more than an elevator pitch and a nice logo. You have to develop your internal brand before you can verbally or visually express it to the world. If you find yourself getting stuck when trying to answer the "what you do" question, there's some...

Branding Your Business: Increase Your Brand Awareness

Position yourself as a premium consultant by leveraging your brand Building brand awareness is a long game strategy, but it's how you build brand affinity and loyal followers who'll buy whatever you offer. There are many ways to build brand awareness (paid traffic,...

Choosing your Brand Name

Story first. Name second.Contrary to popular belief (at least in Facebook groups), naming your business is a big deal. It’s a giant pain in the tush changing it down the road when you have stacks of legal paper to go through, a dozen pieces of marketing collateral to...

Brand Architecture – A Strategic Plan

Launch your business with confidence.Launching a new brand without having a strategic growth plan in place is like launching a kayak into a river without a paddle (might seem fun at first but certainly can’t end up well).  Having a strategic plan for a brand...

The Brand Manifesto: What is it and why your business needs it

The brand manifesto is a creative and effective way of showcasing how your brand is different, your stance on a particular topic, and why people should care about your brand. This is where you get to let loose and plant your stake into the ground.

Media Kits

Get More PR for Your Business and Start ScalingBeing a business owner and entrepreneur means connecting with referral partners, potential clients, and potential colleagues. The last thing you want to be doing is scrambling to type up a short bio, finding the perfect...

Branding Standards for Small Business

Building a successful business oftentimes comes with growing pains. Building a successful business oftentimes comes with growing pains. With teams to manage, projects to oversee, and an endless parade of people asking questions and needing answers - it's easy to let...

Rural Businesses Need Websites

Rural businesses need to invest in websites now.   A rural business website is often out-of-date or non-existent. I'm from Jefferson, a small community in Central Iowa. It's about an hour from Des Moines and about 30 minutes from any community that is over 4000...

4 Tips for a Successful Website

4 Tips for a Successful Website Just having a website online isn’t going to cut it anymore. Not only is it expected to have a website nowadays, websites have become powerful marketing tools. No longer are they just pretty brochures taking up online real estate. If you...

How to Work with a Designer Remotely

If you'd rather watch/listen - play the video. Want to stay updated with ProlificBanana? Subscribe below! How to successfully work with a designer remotely.  You run a small business and you wear a lot of hats. There is never enough time in the day. Not only do you...

5 Reasons to Hire a Graphic Designer

5 Reasons to Hire a Graphic Designer As a small business owner, I understand how much dedication it takes to keeping it running and making it successful. Owning your business is time-consuming and often comes with a healthy dose of stress. Some of those stresses come...

How to Create a Tagline for Your Business

How to Create Taglines and Messaging Elevator talk can be awkward.  Especially when you have no idea how to talk about what you do and who you serve in one sentence. We have all been there. My go-to response was "I'm a graphic designer". It was quick, easy, and...

Branding Basics for Your Small Business

Get Clear On Your Branding So you can stand out at expos, tradeshows, and online. Branding can be a huge pain in the butt, especially when you’re wearing 15 different hats and trying to keep your business running. Branding is important and does deserve...

Moodboard Template

If you'd rather watch/listen - play the video. To download your FREE MOODBOARD TEMPLATE, fill out the form below: Why you Need Moodboard Templates I hate retyping things. I hate doing repetitive tasks. Some of my "genius" hacks are because I'm a little bit lazy and I...

DiscoverySessions

    Want to know more about why discovery sessions are vital to a successful project? watch/listen - play the video. To download your FREE CHECKLIST, fill out the form below: Why you should invest in a quality discovery session with a designer   It vets...

Professional Design is vital

I was testing out different customer relationship management tools  (CRM’s) and had narrowed my options to two services. One was completely free and had fairly good user-experience. The other one - Dubsado - had a great user-experience and beyond fantastic customer...