Branding and Design Tips for Small Businesses
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Choosing your Brand Name
Story first. Name second.Contrary to popular belief (at least in Facebook groups), naming your business is a big deal. It’s a giant pain in the tush changing it down the road when you have stacks of legal paper to go through, a dozen pieces of marketing collateral to...
Brand Architecture – A Strategic Plan
Launch your business with confidence.Launching a new brand without having a strategic growth plan in place is like launching a kayak into a river without a paddle (might seem fun at first but certainly can’t end up well). Having a strategic plan for a brand...
The Brand Manifesto: What is it and why your business needs it
Media Kits
Get More PR for Your Business and Start ScalingBeing a business owner and entrepreneur means connecting with referral partners, potential clients, and potential colleagues. The last thing you want to be doing is scrambling to type up a short bio, finding the perfect...
Branding Standards for Small Business
Building a successful business oftentimes comes with growing pains. Building a successful business oftentimes comes with growing pains. With teams to manage, projects to oversee, and an endless parade of people asking questions and needing answers - it's easy to let...
Rural Businesses Need Websites
Rural businesses need to invest in websites now. A rural business website is often out-of-date or non-existent. I'm from Jefferson, a small community in Central Iowa. It's about an hour from Des Moines and about 30 minutes from any community that is over 4000...
4 Tips for a Successful Website
4 Tips for a Successful Website Just having a website online isn’t going to cut it anymore. Not only is it expected to have a website nowadays, websites have become powerful marketing tools. No longer are they just pretty brochures taking up online real estate. If you...
