Choosing your Brand Name

Choosing your Brand Name

Brand Names How to choose a good one & sift through the crap. 3 Story first. Name second. Contrary to popular belief (at least in Facebook groups), naming your business is a big deal. It’s a giant pain in the tush changing it down the road when you have stacks of...
Brand Architecture – A Strategic Plan

Brand Architecture – A Strategic Plan

Brand Architecture Structuring your brand so you don’t make a costly mistake. 3 Launch your business with confidence. Launching a new brand without having a strategic growth plan in place is like launching a kayak into a river without a paddle (might seem fun at...
Media Kits

Media Kits

Media Kits Why You Need One & How To Create a Media Kit 3 Get More PR for Your Business and Start Scaling Being a business owner and entrepreneur means connecting with referral partners, potential clients, and potential colleagues. The last thing you want to be...
Branding Standards for Small Business

Branding Standards for Small Business

Branding Standards Why Your Business Needs Them 3 Building a successful business oftentimes comes with growing pains. Building a successful business oftentimes comes with growing pains. With teams to manage, projects to oversee, and an endless parade of people...