Branding & Identity
- Custom Logotype Design
- Includes: main logo, submark, and watermark
- 3 revisions
- Full Brand Discovery Session
- 500 qty. Business Cards – custom designed and printed/shipped to you
Everything in the Starter Branding Package plus:
- Mood Board
- Includes: Various file formats, favicon
- 2 Social Media Covers (Facebook, Twitter, Pinterest, etc. – your choice)
- E-mail graphic for signature
Everything in the Essential Package plus:
- 1000 qty. Business Cards – custom designed and printed/shipped to you
- Color & Typography Selection and Mood Board
- Branding Style Guide: (brand concept, positioning, voice, personality, full brand strategy, typography, mission, vision, values)
- Letterhead Design
- Up to 5 social media templates
- E-mail graphic for signature (optional)
This first phase is incredibly important. I will do a deep discovery session to learn as much as I possibly can about you, your business, your goals, and your expectations. This is where we explore other areas of your business that might need some work. Often times when clients come to me, we find that a new logo isn’t always the right answer. Sometimes there is more that needs to be done – or a different direction needs to be taken. This is also where I explain my processes and workflow so that you have a clear idea of a timeline for your logo and branding.
Mockups and Designs
After our discovery session and conducting research on your target markets and industry, I get to work on creating your branding moodboard and your logo mockups. The moodboard with set the tone for the rest of the branding and will eventually be used to create a custom style-guide for your business. The logo mockups will be shown in black and white first. After the chosen logo is refined, we will then apply color to it.
I offer three revisions – if more are needed we can discuss.
Show the World!
After we establish the final revisions for your logo, I will package it up in the various file formats for you (vector files, web and print versions, colored and black and white, etc.) Included in a one-page PDF explaining how and when the files are to be used.
Then, you are free to share with the world! Branding is vital to your business – it’s what others say when you aren’t around. It’s important to take the time and invest in creating a brand that you’re proud of.
Trade Show/Expo Package
- Trade shows are a lot of work and it’s easy to forget an essential marketing piece to give prospective customers. This package includes the most commonly needed materials to hand out at an expo or trade show. The best part? All of your materials will be consistent, professional, and custom designed just for your brand.
- Discovery session (compare old campaigns, study competitors and clients, and strategy development)
- Flyer Design (Full-page)
- Brochure Design (standard size and fold)
- Rack Card Design
- Business Cards
- 3 Social Media Graphics
- 3 Website Graphics
- Retractable Banner Design (mini or standard size) or Table Banner
- **Printing options are available**